Artists can promote soft image of Pakistan: governor

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KARACHI, June 13 (DNA): Artists have a huge role in portraying a
positive image of their country, Governor Sindh Imran Ismail said at the
International Film Festival “Meet and Greet”, held at Frere Hall and
gardens Karachi.

He said the Pakistan International Film Festival (PIFF) is providing
opportunities to encourage co-productions and to portray Pakistan as an
exciting and vibrant country, with great cinematic potential. The
promotion of Sindh cultural activities helps promote a soft image of the
country at an international level.

He said that the festival promotes education through entertainment and
arts without any discrimination to audiences and exposes them to the
world cultures and to open up their minds towards tolerance and new
ideas. “Mediums like film are becoming tools to learn education; and to
experience different civilisations and cultures of the world”, he added.

He further said that the COVID-19 Pandemic has had an impact on nearly
all aspects of our lives, and the film industry is no exception. “The
film industry will bail out from this crisis in terms of new business
models, aesthetic practices and technical infrastructures”, he opined.

He also commended the efforts of the Karachi Film Society (KFS) for
organising the event and assured his full cooperation and assistance for
promotion of film industry.

Federal Minister of information Fawad Choudhry while talking to media
appreciated the adverse effects of Karachi Film Society and such social
activities are always welcomed. To a question, he said the budget
2021-22 was becoming appreciated by people from every walk of life.” Our
economy has been strengthened. Out of the 900 billion development
budget, provinces are getting 23%”, he added. DNA

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