KARACHI, JUL 14 /DNA/ — Google has announced that later this year, Ads in AI Overviews will roll out to more APAC markets in English, including Pakistan, opening up new ways for businesses to reach customers directly within Google’s AI-generated summaries on Search.
AI Overviews, now used by over 1.5 billion people globally, is driving over 10% growth in applicable query types in major markets and has seen a notable rise in commercial queries. With ads now integrated directly into these overviews, businesses in Pakistan will have more chances to connect with people and support their journey from discovery to decision.
This includes:
● Shorten the path from discovery to decision: With Ads in AI Overviews, place your business into responses that are growing user satisfaction and engagement as consumers find information in faster and easier ways. Reach consumers early in their new journeys of discovery on Search
● Be the clear next step: Match your ad against both the user’s query and AI Overview context to position your business as their immediate next step.
● Connect in new moments of untapped intent: AI Overviews decode complex user needs and emerging questions, enabling ads to meet customers in these previously inaccessible moments of high relevance.
Ads in AI Overviews is part of a new generation of AI-powered tools on Search and YouTube designed to help brands and marketers stay ahead in an increasingly complex digital landscape. From transforming creative production to reimagining search ads, Google is turning AI into action—bringing smarter tools directly into the hands of marketers.
“For years, we’ve been at the forefront of AI-driven advertising. As consumer journeys become more complex—and resources more limited—we’re equipping marketers with our most advanced models yet: more intelligent, more agentic, and more personalized. That means faster, creative, wider reach, sharper insights, and better results,” said Sapna Chadha, Vice President, Google Southeast Asia and South Asia Frontier.
Other product innovations include:
● Asset Studio. This new centralized workspace in Google Ads will use generative AI—including Google’s advanced image and video models like Imagen and Veo—to help marketers create more valuable and helpful interactions by generating infinite variations of high-performing creative assets.
● AI Max for Search is a new AI-powered tool that helps businesses show up in more relevant search moments—without relying on a long list of keywords. It uses Google’s Gemini models to understand your website and ads, and automatically generates tailored headlines based on what people are really looking for. Whether someone types, speaks, or snaps a photo, AI Max helps ensure the right ad shows up—driving better results with less manual work.
● AI Mode. AI Mode is our most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web. Early testers are asking questions two to three times longer than traditional searches. We’ll soon begin testing relevant ads within AI Mode in the US, integrated into responses where it makes sense. This gives brands even more chances to show up in highly relevant, AI-powered moments.
● YouTube Creator Partnerships Hub. A new tool in Google Ads that makes it easier than ever for brands to discover and collaborate with YouTube creators. With smart search powered by AI, marketers can find creators by keyword, category, or trend—and view detailed insights like audience demographics and engagement before reaching out to the creator. Once a partnership is formed, brands can promote the creator’s content as ads and measure what’s performing best. It’s a one-stop shop to turn creator collaborations into real business results.
● Agentic capabilities. Agentic AI is like having a supercharged assistant built right into Google Ads and Analytics. It doesn’t just support marketers—it works with them. By learning from your inputs like landing pages and performance data, Agentic AI can automatically generate, optimize, and maintain campaigns. In Ads, that means helpful features like real-time keyword suggestions and creative tweaks. In Analytics, it means instant, smarter insights. It’s less manual work, and more time for strategy, creativity, and results.
