ISLAMABAD, OCT 29 (DNA): Google hosted Think Apps 2025 in Lahore on 23 October, bringing together more than 400 of Pakistan’s top developers, alongside global and regional industry leaders and experts. As the biggest app and gaming event of the year for the industry, it focused on empowering developers to harness Artificial Intelligence (AI) to drive innovation, growth, and sustainability in Pakistan’s expanding app industry.
The event highlighted Pakistan’s emergence as a driving force in the global app economy, marked by an estimated 20% annual growth in developers and IT professionals. This rapid expansion in the app and gaming industry is a key factor enabling Pakistan’s digital sector to realize an immense growth potential or a $6.6 billion annual increase in revenue in 2030 through a focus on digital exports.
“Pakistan is home to one of the world’s fastest-growing developer communities. This is evident in the remarkable success of many leading local studios who are collectively generating millions of global downloads and contributing to the nation’s digital export,” said Farhan S. Qureshi, Country Director, Google Pakistan. “Think Apps 2025 reaffirms our commitment to helping these developers harness the power of AI to build globally successful, sustainable businesses. By providing access to our tools, insights, and training, we aim to unlock new economic opportunities, strengthen digital exports, and support the next generation of innovation coming from Pakistan.”
Harnessing AI to build the future
During Think Apps, attendees explored ways that AI is continuing to help app developers and creators to push the frontier of innovation —from accelerating coding and content generation to designing entirely new app categories for profitable and sustainable growth. They also received practical guidance on fueling smart growth, learning how to leverage Google Cloud, Google Ads, AdMob, and Ad Manager for critical insights into user acquisition, engagement, and effective monetization in today’s competitive global market. The event also featured representatives from leading Southeast Asian studios such as Noctua Games based in Singapore and Indonesia as well as Falcon Studio from Vietnam.
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