LAHORE, JAN 18 (APP/DNA): Former SAARC Chamber of Commerce and Industry (SAARC CCI) President Iftikhar Ali Malik on Sunday called for a coherent, Africa-focused trade strategy backed by strong public-private collaboration to tap emerging African markets.
In a statement, Malik said that by diversifying exports, fostering long-term partnerships and engaging Africa as a strategic economic partner, Pakistan can unlock new growth drivers, reduce trade imbalances and build a more resilient economy.
“Africa, with a population exceeding 1.4 billion, a rapidly expanding middle class, and growing demand for consumer goods, offers immense potential for Pakistan, which must be fully exploited,” he said.
Malik highlighted the African Continental Free Trade Area (AfCFTA)—the world’s largest free trade area by number of countries—as an opportunity for Pakistan to gain preferential access, reduce tariff barriers, and integrate into regional value chains.
He warned that Pakistan’s export markets remain concentrated in a few regions, leaving the economy vulnerable to external shocks, whereas African markets are seeking affordable, quality products in sectors where Pakistan has a competitive advantage.
Malik also stressed that Africa offers avenues for investment, joint ventures, and technical cooperation. Pakistani expertise in agriculture, healthcare, education, construction, and small-scale manufacturing can contribute to Africa’s development while opening new business opportunities for Pakistan.
He added that enhanced banking links, improved logistics, and direct shipping routes will be crucial for facilitating smooth trade flows.
