RAWALPINDI, DEC 9 /DNA/ – The three-day food festival, “Pindi Food Fest 2024”organized by the Rawalpindi Chamber of Commerce and Industry (RCCI), concluded with great success at Ayub Park, attracting a record-breaking crowd and widespread appreciation from the public and the business community.
The event drew a remarkable attendance of over 400,000 people in just three days, setting a new milestone in the history of RCCI. Citizens, families, and food enthusiasts thronged the festival to enjoy a diverse array of cuisines, cultural activities, and entertainment.
The festival was graced by the presence of ambassadors from Morocco, Yemen, South Korea, Hungary, Indonesia, and Uzbekistan, who toured various food stalls alongside RCCI President Usman Shaukat. Their participation highlighted the event’s international appeal and its contribution to cultural exchange.
President RCCI, Usman Shaukat, emphasized the festival’s aim of promoting traditional and regional cuisines, introducing new flavors, and providing entrepreneurs with a platform to showcase their culinary ventures. He stated: “The food festival was an opportunity to promote SMEs, particularly women entrepreneurs, and highlight the richness of Pakistan’s culinary diversity. The response was overwhelming, with thousands attending the event and enjoying the vibrant atmosphere.”
More than seventy Food Stalls were placed featuring flavors from Kashmir, Khyber Pakhtunkhwa, Balochistan, Gilgit-Baltistan, and Punjab, as well as international cuisines.
Special opportunities were provided to female business owners in the food industry to showcase and launch their brands aiming to promote Women Entrepreneurs, he added.
Live Cooking Demos: Renowned chefs conducted live cooking sessions, sharing tips and engaging with the audience.
Entertainment: Musical evenings featuring local artists and famous singers, along with a kids’ carnival, added a festive touch to the event.
Community Engagement: Families enjoyed a socially enriching experience, celebrating Pakistan’s cultural and culinary heritage.
President RCCI extended gratitude to the people of Rawalpindi, the business community, and the Ayub Park administration for their invaluable cooperation in organizing the successful event.
The food festival not only showcased the vibrancy of Pakistan’s culinary scene but also reaffirmed RCCI’s commitment to fostering SME growth and strengthening community bonds through unique initiatives.
