Syed Fahim Inam Chief Marketing Officer (Group) of Serena Hotels said, “Our goal is to provide a platform where culture, community, and creativity can converge
Mahnoor Ansar/DNA
ISLAMABAD, JUN 1: Serena Hotels, in collaboration with the renowned Nomad Art Gallery, brought Islamabad to life with a vibrant cultural event that seamlessly merged art, craft, and cinema into an inspiring experience for visitors from all walks of life. Held at the prestigious Serena Hotel premises, the event drew diplomats, artists, entrepreneurs, and members of the public in celebration of Pakistan’s diverse cultural heritage.
The event was inaugurated by the Ambassador of Austria to Pakistan, Andrea Wicke, alongside the Ambassadors of Ireland and Jordan and the management of Serena Hotels. In their opening remarks, the dignitaries underscored the vital role that art and culture play in promoting peace, tolerance, and understanding among communities. Ambassador Andrea Wicke, in particular, highlighted the power of cultural expression to bridge divides and foster dialogue.
A major highlight of the event was the Crafts Bazaar, which offered a carefully curated selection of handmade crafts from across Pakistan. The bazaar presented a colorful and captivating showcase of textiles, jewelry, accessories, and home décor, all crafted by talented artisans representing a wide range of cultural traditions. Visitors had the rare opportunity to interact with the artisans, understand the stories behind their work, and purchase items directly—supporting local talent and community-based entrepreneurship.
Exhibits included a diverse range of products from Nomad Art Gallery’s artisan partners spread across the country. These included vibrant Ajrak prints from Sindh, finely woven Kashmiri shawls and embroidery, eco-friendly block-printed textiles, handmade toys by Granmani, and exquisite silver jewelry by Amna Shariff and the SS Collection. The event highlighted the immense potential of Pakistan’s traditional crafts sector, particularly when supported by platforms that value cultural integrity and sustainability.
Serena Hotels, known for its consistent efforts to promote art and culture in the region, reaffirmed its commitment to supporting such initiatives. Syed Fahim Inam Chief Marketing Officer (Group) of Serena Hotels said, “Our goal is to provide a platform where culture, community, and creativity can converge. By empowering artisans and facilitating dialogue through art, we believe we can contribute to positive, lasting change in society.”
Nomad Art Gallery, a long-time promoter of indigenous art and social dialogue, also reiterated its dedication to creating spaces where art meets activism. The gallery has played a pivotal role in nurturing young artists, women entrepreneurs, and marginalized communities through exhibitions, workshops, and cultural collaborations.
The cultural event at Serena was was a celebration of identity, a showcase of talent, and a call for inclusion and peace through the universal language of art.=DNA
