DNA
ISLAMABAD, Feb 16 – Federal Minister for National Heritage & Culture, Aurangzeb Khan Khichi, reaffirmed the government’s commitment to youth empowerment and the growth of Pakistan’s creative economy during the official logo unveiling ceremony for the ISLOO International Fashion Tourism Festival 2026.
The high-profile event, held in Islamabad and organized under the flagship of Royal Rovers, brought together diplomats, industry leaders, renowned designers, creative professionals, and stakeholders from the fashion and tourism sectors. Mr. Adnan Hafeez, Founder of Royal Rovers, hosted the ceremony, which featured senior actor, artist, and former Federal Minister for Culture Jamal Shah as the Brand Ambassador for the festival.
In his keynote address as Chief Guest, Minister Khichi praised Fashion Tourism as a vital pillar of the creative economy and a powerful instrument for cultural diplomacy and tourism promotion. He described the initiative as a scalable platform that empowers emerging talent, fosters international collaboration, and elevates Pakistan’s role in the global fashion tourism value chain.
The minister specifically lauded the creativity behind the newly unveiled logo—designed in vibrant green tones symbolizing growth, vitality, and innovation—and commended the contributions of students and faculty from the National Textile University Faisalabad, under the guidance of Dr. Zafar Javed.Organized by Royal Rovers, the ISLOO International Fashion Tourism Festival aims to promote cross-border partnerships, youth entrepreneurship, institutional participation, and innovation in textile and fashion design.
The event is poised to attract designers, creative entrepreneurs, and investors from Pakistan and abroad, positioning Islamabad as an emerging regional hub for fashion tourism.
This landmark festival underscores Pakistan’s efforts to blend cultural heritage with modern creativity, driving economic opportunities through youth-led initiatives in the fashion and tourism industries. The unveiling marks an exciting milestone ahead of the full festival program in 2026, with expectations high for its role in showcasing Pakistan’s rich artistic legacy on the international stage.
