Pakistan Tobacco Company unveils its new corporate identity

0
2650


ISLAMABAD: Managing Director & Chief Executive Officer of Pakistan Tobacco Company Limited unveiled their new logo reflecting on the company’s evolved strategy, in line with its parent company British American Tobacco plc (BAT) that has set out three clear priorities for its business across the globe:- Drive value from traditional combustible products- Ensuring a step change in New Categories performance- Simplifying the business.

Usman Zahur, MD/CEO, Pakistan Tobacco Company Limited, said: “We are now challenging ourselves with a clear purpose to build “A Better Tomorrow” by reducing the health impact of our business through offering a greater choice of less risky products for our consumers  and underscoring our commitment to our new sustainability agenda by announcing stretching new targets across the Environment, Social and Governance landscape and contributing to the group’s ambition to achieve carbon neutrality by 2030.

To achieve our ambitions, we need to be bold, fast, empowered, responsible and diverse. He further added that, looking forward, we will drive the implementation of our strategy and deliver on our financial goals through the framework of our three clear priorities. We are on a journey and these are exciting times at PTC.