Serena Hotels Organized Behbud’s Fund Raising Event



ISLAMABAD: Serena Hotels hosted the Behbud Association of Pakistan’s fund-raising event, ‘Melodies of Hope,’ aimed to raise funds for Behbud Maternal and Children Hospital.

The event under the Cultural Diplomacy initiative by Serena Hotels was illuminated by the soulful performance of the internationally renowned Sufi singer, Areib Azhar. The event witnessed a significant presence of dignitaries, official representatives from the corporate sector, members of the business community, and media personnels.

This initiative seeks to raise funds for Behbud’s ambitious project aimed at establishing a Maternal and Children Hospital with a capacity of 100 beds in the heart of Rawalpindi. This endeavor is a seamless extension of Behbud’s enduring mission and unwavering commitment to uplift underprivileged women, addressing not only their healthcare needs but also fostering empowerment through initiatives encompassing skills development, education, and overall well-being.

Lt. General (retd.) Nigar Johar Khan was the guest of honor at the event. While addressing the audience she highly appreciated Behbud for their unwavering commitment to empowering underprivileged women in multifaceted dimensions—ranging from skills development to education and health. She also said that the opening of this hospital stands as a testament to their dedication to creating a lasting impact on the community’s well-being.

CEO Serena Hotels Aziz Boolani said, “Being an integral part of initiatives dedicated to women’s empowerment resonates deeply with Serena’s core values. Serena Hotels believes in creating opportunities, providing resources, and cultivating an environment where women can thrive, both personally and professionally. To collaborate with and support organizations like Behbud in their pursuit of empowering underprivileged women is not just a privilege but a moral imperative”.