Online “Eidi” transfer emerges as new cultural trend

M Atif Ismail

MULTAN, Mar 15: The traditional practice of giving “Eidi” (cash) on the occasion of Eid al-Fitr is undergoing a noticeable transformation in many parts of South Punjab as digital transactions increasingly replace the conventional way of personally handing over gifts or cash to loved ones.

For decades, families across the region celebrated Eid by visiting relatives and presenting “Eidi” in person. Elders give money to children, brothers would offer gifts to sisters, and parents send Eidi (cash) to daughters who are married and living in other homes. In many households, Eidi was not limited to cash alone. It often included traditional items such as bangles, henna, and sweets like sewaiyan, which symbolized affection and cultural warmth.
However, with the growing use of smartphones, digital wallets, and banking applications, the tradition has evolved. Instead of waiting for physical meetings, many families now transfer Eidi cash online, ensuring that children and relatives receive their share instantly regardless of distance.
The trend has become particularly common among families whose members live in different cities or even abroad. Online transfers allow parents, uncles, and grandparents to send Eidi cash to their loved ones within seconds, maintaining the spirit of Eid despite geographical barriers.
Young recipients however stated , the experience can be just as exciting as receiving cash in person. Imama, a young girl from Vehari, shared her happiness after receiving Eidi through an online transfer.
“I was surprised when I suddenly received a notification on my account,” she said. “My maternal uncle sent me Eidi online. I felt very happy because it came unexpectedly, and it made my Eid even more special.”
Another child, Maha, also described her excitement after receiving Eidi digitally.
“My chachu sent me Eidi through an online transfer,” she said with a smile. “I immediately checked my account and was very happy. It felt like a pleasant surprise.”
Parents and elders believe that digital Eidi has added convenience while preserving the emotional value of the tradition. Many families are of view that even if relatives cannot visit each other due to distance or busy schedules, they still ensure that children receive their Eidi on time.
Social observers like Sehar Shehzadi, the director of RA Institute maintained while talking to APP, the cultural shift reflects a broader change influenced by technology and modern communication tools. While traditional Eid gatherings remain an essential part of family life, digital transfers are becoming a practical solution in a fast-changing world.
She also also point out that online Eidi promotes financial awareness among children. Receiving money directly in an account encourages young recipients to learn how to manage savings and digital banking at an early age.
Despite the shift toward technology, many families still try to maintain the warmth of traditional celebrations. In some households, elders continue to give physical Eidi when family members gather on Eid day, while online transfers are used for relatives living far away, she added.
Sehar however remarked, the combination of tradition and technology reflects the evolving culture of Pakistani society. The essence of Eidi, sharing happiness and strengthening family bonds, remains unchanged, even though the method of delivery has transformed.
As Eid approaches, the growing trend of online Eidi highlights how digital connectivity is helping families stay emotionally connected. Whether handed over in person or transferred through a mobile phone, the joy of receiving Eidi continues to be one of the most cherished aspects of Eid celebrations, she concluded.